FireCrest | Men's Shirt Brand
One of the UK's largest and oldest shirt manufacturers asked Fuel, as a brand consultancy, to help it design new retail branding for premium shirts that would be sold exclusively through a dedicated e-commerce website. After conducting market research and producing a 100-page report, we created a shortlist of brand identity options to appeal to the target audience. One is now in the marketing planning and development stage, set to roll out 2012 - 2013.

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